Defining the market

The first discussion we have with an author will often focus on a possible marketing strategy for the book.

The starting point is to define the readership, which is why we ask authors submitting an idea to us to write a description of the person who will be interested in buying their book.

There is a host of questions that authors should ask of themselves, even perhaps before they have written one word -- for example: Is this book aimed at a particular age group? Will it appeal to a certain discipline or speciality? Has it a strong local interest? What will catch readers' attention? Put simply, your book has a greater chance of success in the marketplace if we work together to define the readership.